What happens when cloning your product takes a week?
For years, protecting a product meant protecting its code. Firewalls, repositories, and access controls became the digital equivalent of vault doors. If the code was safe, the product was safe.
At least, that was the assumption.
But that assumption is starting to crack.
Recently, a team rebuilt a competitor’s entire product from scratch in just seven days using AI. No breach. No stolen repository. Just the ability to observe how the product worked and recreate it faster than anyone thought possible. When that happens, the conversation about “protecting the code” suddenly feels incomplete because copying what you built is no longer the hardest part.
In a world where software can be replicated faster than ever, the real advantage isn’t the code itself.
